The Ultimate Food & Beverage Workplace 

Sales Programme

Double your coffee sales in in 28 days 

Ian Johnstone


“My name is Ian Johnstone. I am the founder of Profitable Employee, a Competency Based Training Company that specialises in helping business to improve performance, increase productivity and generate more profit.

For over 20 years I have been involved in the Hospitality and Customer Services industries in the United Kingdom and Australia.  The "Would You Like Another?" or WYLA  sales programme has been designed based on my practical experiences delivering workplace training to small independent business, 4 and 5-star luxury hotels and international brands."


Restaurant Owner - London

“Ian worked with us to implement  training & development for the Front Of House Managers, as well as introducing systems to improve service consistency and efficiency. The great results were reflected in our KPI's as well as staff morale, which has been consistently high ever since.  I highly recommend his services.”

In any business there are 3 ways to generate sales
  • Sell More to your existing customers
  • Upsell & cross sell to your existing customers
  • Get more customers to visit and buy

Learn how to achieve greater revenue in all 3 of these areas in as little as 28 days.

The Benefits


  • Sales & Revenue  
  • Customer loyalty
  • Quality of production and service against your standards 
  • Employee efficiency 
  • Employee engagement  


  • Complaints
  • ‘Give aways’ and free items for service issues
  • Cost of production
  • Wastage

Choose which version suits you:

The On-line Programme 

Run your own workplace WYLA sales programme with the support of a complete on-line programme.  

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    Video & Audio of each of the 12 essential steps of the WYLA sales programme   
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    Learn with and from your peers through the private WYLA learning community 
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    Get access to your own Personal Learning Coach 
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    Get free editable templates 

This book is for busy Supervisors, Managers and Trainers of busy bars, cafes and restaurants who need an effective and easy way to generate more sales.

Be the first to know when the training is available:

In Venue Programme 

We lead and support your team's through the entire 28 days as they design and deliver your own WYLA sales programme. 

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    2 days of practical training  
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    On the job coaching for all attendees
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    3 X weekly coaching calls to maintain motivation and offer guidance  
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    Complete support for the 28 day programme

This work based programme is run in your venue to your own business standards.  The programme s designed for up to 5 Supervisors, Managers or Trainers who are responsible for the daily operations of their departments.  This programme 

Want to learn how WYLA will increase revenues with your own team:

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